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005*) and those in the negative linguistic affect condition used more NA valence words (p =. Altruism was assessed and no difference in altruistic decisions existed between linguistic affect conditions, however, participants exposed to positive linguistic affect used more PA valence words (p =.
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132 undergraduates were randomly assigned to read a narrative with positive or negative linguistic affect priming.
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The first study explored linguistic affect priming and altruistic decision-making, PA and NA valence word-choice, likability, and affect. Two studies examined linguistic affect presented as emotion words used to describe experiences with PA and NA. Positive affect (PA) is active, enthusiastic, and happy engagement in pleasurable activities and negative affect (NA) includes aversiveness, anger, and fear (Watson et al., 1988).
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